Virgin Active Collaboration.
Collaboration proposal
Danni Health and Virgin Active.
The Proposal
01
Offering
DNA test and feedback sessions for Virgin Active clients.
03
Collab Proposal
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Danni would do DNA tests and online feedback sessions to members of Virgin Active across South Africa.
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As a pilot program Danni would like to start with 5 Virgin Active's anywhere in the country.
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If the pilot program is a success she wants to gradually increase the exposure to other gyms around the country.
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Virgin would market the DNA test on their website, APP and in store.
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Virgin Active would achieve a pre agreed percentage of the DNA packs sold.
02
Benefit for Virgin Active.
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Healthier members
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Members having better knowledge of their own bodies.
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Assist members in knowing what kind of training is best suited to them according to their DNA (strength, cardio etc).
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More motivated members
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Financial upside for Virgin Active.
I wish I had the opportunity to have done this DNA test and feedback session when Danni when I played professional rugby, with this knowledge i have now i would have done things way different at the time. The feedback blew my mind.
AJ Venter - Ex Springbok Rugby Player.