Virgin Active Collaboration.
Danni Health and Virgin Active.
DNA test and feedback sessions for Virgin Active clients.
Danni would do DNA tests and online feedback sessions to members of Virgin Active across South Africa.
As a pilot program Danni would like to start with 5 Virgin Active's anywhere in the country.
If the pilot program is a success she wants to gradually increase the exposure to other gyms around the country.
Virgin would market the DNA test on their website, APP and in store.
Virgin Active would achieve a pre agreed percentage of the DNA packs sold.
Benefit for Virgin Active.
Members having better knowledge of their own bodies.
Assist members in knowing what kind of training is best suited to them according to their DNA (strength, cardio etc).
More motivated members
Financial upside for Virgin Active.
I wish I had the opportunity to have done this DNA test and feedback session when Danni when I played professional rugby, with this knowledge i have now i would have done things way different at the time. The feedback blew my mind.
AJ Venter - Ex Springbok Rugby Player.